Kickstarter Tips: Why Clutter is Killing Your comic Campaign

Clutter kills clarity — in our lives and in our creative work. Just like a messy desk makes it hard to find what you need, a cluttered crowdfunding campaign makes it hard for backers to see what’s important. In this post, I break down why simplicity sells, how too many choices can bury your hook, and why trimming the excess is the fastest way to focus attention where it belongs.