Clutter Kills Clarity
Crowdfund Clinic by Matt Campbell explores the lesson “Clutter kills clarity” in comic crowdfunding.
We’ve all had that moment: you’re looking for your keys, your sketchbook, or that one reference photo you know you saved… but you can’t find it. Why? Because it’s buried under a pile of stuff that doesn’t belong there.
Clutter makes it harder to see what matters.
The same thing happens in a crowdfunding campaign. When you give backers 19 different reward tiers, or when your pitch is filled with vague lines instead of sharp hooks, people get lost. Instead of focusing on what makes your story exciting, they’re stuck trying to sort through the mess.
My latest Crowdfund Clinic client reminded me of this simple truth: clarity sells. A campaign with a strong hook, clean presentation, and a handful of irresistible rewards is far more effective than one overflowing with options and filler.
Think of it like tidying your workspace. When everything has a place, you can focus on creating instead of searching. When your campaign has just the right tiers and a clear, bold pitch, backers can focus on supporting you instead of hesitating.
Whether it’s your desk or your Kickstarter page, remember: Clutter kills clarity. Trim the excess, highlight what matters, and you’ll make it easier for people to say “yes.”
Get your campaign reviewed BEFORE you launch and fix mistakes before they cost you. Check out the Crowdfund Clinic here.
